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Maintaining the Amul Model in a Fast Changing Global Food System

RAY A. GOLDBERG

Moffett Professor of Agriculture & Business, Emeritus , Harvard Business School

Operation Flood
Amul Dairy has been the most creative farmer cooperative leadership model in the global food system. It has taken a leadership role in not only changing the vertical dairy chain in India but throughout both the developing and developed world.
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Working in NDDB with Dr Kurien was a Blessing

Dr R.P. ANEJA

Visiting Faculty, Department of Economics, Sri Sathya Sai University, Puttaparthy, Former Managing Director National Dairy Development Board, Anand

Operation Flood
Before India liberalised its economy and before IT professionals made India matter in the world, the most successful story of the country was its achievement in the dairy sector. From huge dependence on imports of milk powder, India became self-sufficient in milk and even started exporting significant amounts of milk powder and other milk products. Our milk production increased from 20 million tonnes in the ‘seventies to 80 million tonnes in the ‘nineties and 140 million tonnes now.
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An Improbable Dream Verghese Kurien was a transformational leader

THOMAS CARTER

USA which partnered with NDDB on its project to restructure the Edible Oilseed & Oil sector,

Operation Flood
In March of 1957, a thirty five year old dairy cooperative manager sat at his desk and put a Dream to paper. He had arrived in the dusty little Gujarat town of Anand a few years earlier, “condemned” to serve in a government-owned creamery that, as he later said, probably caused more British Army casualties in Mesopotamia than had the enemy.
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The Architect and the Engineer

Prof TUSHAAR SHAH

Former Director, Institute of Rural Management (IRMA), Anand , Head, Management and Economics Unit, NDDB, Anand. Currently Senior Fellow, International Water Management Institute

Operation Flood
One afternoon in 1977, soon after getting my doctorate in business from the Indian Institute of Management Ahmedabad (IIMA), I chanced to visit the NDDB campus at Anand. A friend from IIMA had suggested me to meet the NDDB Secretary to explore a possible job. The Secretary, a dairyman, gave me an audience but was about to dismiss me when he decided to pass me on to Dr Michael Halse, an FAO advisor, who had an IIMA connection.
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Converting Liability into Strength, Mike was an indefatigable leader

V.S. BEHLA

Former Director (Engineering) & Southern and Gujarat Regions, NDDB, Managing Director, Hindustan Packaging Co Ltd & Anand Regional Cooperative Oilseeds Growers Union Ltd

Operation Flood
From this beginning in 1967, Mike became my mentor and friend. By the mid-1990s, on his yearly visits to Anand, he taught me how to write, how to think for small farmers and how we could empower them.
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The Matchless Duo Who Nurtured Talent

SHAILENDRA KUMAR

Former Senior General Manager-Manpower Development & Training, NDDB, Anand, One of the first employees of NDDB, he worked with Dr Kurien for 30 years. Currently Executive Director-Strategic Initiatives, School of Inspired Leadership (SOIL), Gurgaon

Operation Flood
In 1967, at the Ford Foundation Guest House in New Delhi I first met Dr Michael Halse. I was working on a consulting project for Prof V K Gupta of the Indian Institute of Management, Ahmedabad (IIMA) as a Research Assistant on a contract basis. Mike came into the room, looked at me, smiled and said “Hello”. He was the first foreigner, a white man, who just looked at me and said “Hello”. I stood up from my chair and said “Hello” in return.
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