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White Revolution 2.0: What a simple plastic ear-tag can do for milk productivity & profits

India’s largest private sector dairy company shows the way through an animal tagging project, covering over 5.6 lakh cows.
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NDDB’s Role in the White Revolution and Challenges Ahead

Operation Flood was the first programme in the world to use food aid for development. It also introduced modern liquid milk processing plants and created a National Milk Grid. NDDB worked as a catalyst innovating tanker design, milk packaging and dispensing, and arranging a national marketing network. The cooperative structure has been a catalyst for the extraordinary growth of India’s dairy industry.
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White Revolution 3.0?

Verghese Kurien, the father of White revolution, on whose birthday we celebrate the National Milk day on 26th November, would have been very pleased today. From a chronic milk deficit country in 1950-51, with a production of 19 million tonnes per year (MMT), the production has increased to 176 MMT in 2017, and per capita availability of milk has reached 375 grams per day. In fact, with Indian milk production growing at a CAGR of 6.3% in 2017-18 and likely to continue to grow rapidly in future also, growth in milk production has outstripped population growth.
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About 3 result(s) found

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