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How co-operative dairying made India, the cream of the world

R S Sodhi

Former Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd (Amul), Anand

Dr Verghese KurienOperation Flood

A confluence of political will, professional expertise, technological deployment and an eye for marketing, lifts India from a land of milk deficit to world’s largest milk producer

TARUN SHRIDHAR & SHARAD GUPTA

(Left) Former Secretary to Government of India, Ministry of Fisheries, Animal Husbandry and Dairying, New Delhi, & (Right) Editor & Publisher, Dairy India Yearbook, New Delhi & Co-Founder, www.IndiaDairy.com

Indian Dairy Industry

As we begin the celebrations commemorating Dr Verghese Kurien’s Birth Centenary Year, let us pause for a moment to look at the significant achievements, the challenges and opportunities ahead in our dairy sector and what Dr Kurien might advise us to do.

TARUN SHRIDHAR & SHARAD GUPTA

White Revolution

From a two-village, 247-litre-milk-a-day cooperative, Dr Verghese Kurien, a host of visionaries and a mass of hardworking farmers transformed Amul into a global leader in dairy, propelling India to the top rankings along the way. But the Indian dairy industry—production, supply chain and policy et al—needs a booster dose again.

TARUN SHRIDHAR & SHARAD GUPTA

Indian Dairy Industry

It was this energy that was unleashed when Dr Verghese Kurien along with Shri Tribhuvandas Patel, embarked upon the journey of organising scores of small farmers who had been marginalised in the social and economic realm. The inspiring leadership of Patel and professional commitment of Dr Kurien was first manifested when the small Kaira District Cooperative Milk Producers Union, often known as Amul Dairy which had begun its journey with just two village dairy cooperative societies and 247 litres of milk in 1946 was entrusted to Dr Kurien in 1950. Miraculously, this small unknown entity started growing from strength to strength; a growth which has been consistently on the rise over the past seven decades. This 247-litre milk dairy is now a globally respected brand, owned not by any corporate bigwigs or a conglomerate of landlords but by millions of farmers who individually would be too small to matter even in their own societies but their collective cooperative strength invites grudging respect from the biggest of global dairy giants.

RAY A. GOLDBERG

Moffett Professor of Agriculture & Business, Emeritus , Harvard Business School

Operation Flood

Amul Dairy has been the most creative farmer cooperative leadership model in the global food system. It has taken a leadership role in not only changing the vertical dairy chain in India but throughout both the developing and developed world.

Dr R.P. ANEJA

Visiting Faculty, Department of Economics, Sri Sathya Sai University, Puttaparthy, Former Managing Director National Dairy Development Board, Anand

Operation Flood

Before India liberalised its economy and before IT professionals made India matter in the world, the most successful story of the country was its achievement in the dairy sector. From huge dependence on imports of milk powder, India became self-sufficient in milk and even started exporting significant amounts of milk powder and other milk products. Our milk production increased from 20 million tonnes in the ‘seventies to 80 million tonnes in the ‘nineties and 140 million tonnes now.

THOMAS CARTER

USA which partnered with NDDB on its project to restructure the Edible Oilseed & Oil sector,

Operation Flood

In March of 1957, a thirty five year old dairy cooperative manager sat at his desk and put a Dream to paper. He had arrived in the dusty little Gujarat town of Anand a few years earlier, “condemned” to serve in a government-owned creamery that, as he later said, probably caused more British Army casualties in Mesopotamia than had the enemy.

V.S. BEHLA

Former Director (Engineering) & Southern and Gujarat Regions, NDDB, Managing Director, Hindustan Packaging Co Ltd & Anand Regional Cooperative Oilseeds Growers Union Ltd

Operation Flood

From this beginning in 1967, Mike became my mentor and friend. By the mid-1990s, on his yearly visits to Anand, he taught me how to write, how to think for small farmers and how we could empower them.

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How co-operative dairying made India, the cream of the world

Incredible Dairy India — More than Milk

Amrit Manthan in Sea of Milk

How Dreams Turn Reality

Maintaining the Amul Model in a Fast Changing Global Food System

Working in NDDB with Dr Kurien was a Blessing

An Improbable Dream Verghese Kurien was a transformational leader

Converting Liability into Strength, Mike was an indefatigable leader