The need for investment in dairy industry, especially to boost animal productivity and milk processing capacities is urgent and essential. Today there is a huge population that is used to drinking millions of tonnes of milk at the threshold of development and on the supply side a huge number of proven breeds of milch animals along with millions of skilled rural folk to employ. Such timing is rare. This is the onset of golden period of Indian dairy industry. Let us seize this opportunity of the real white revolution with all enlightenment and excellence to make this country the land of milk and honey again.