India is ranked 1st in milk production contributing 23 per cent of global milk production  and there are 50 well-defined breeds of cattle and 17 breeds of buffaloes. As per National Action Plan for Dairy Development envisages to achieve milk production target of 300 Million MT by 2023-24 from 155.5 Million MT during 2015-16 requiring an annual growth rate of 8.56% which would lead to increase in per capita availability of milk from current level of 337 grams per day to 592 grams per day in 2023-24 addressing the substantial nutritional requirement of growing population. To achieve the desired milk production targets, average In-milk animal productivity would be required to grow annually at the rate of 4.7%

The Indian cattle feed industry has grown at over 6 per cent per annum in the last decade making India one of the largest and fastest growing cattle feed markets in the world. Despite this growth, there is a huge gap between requirement and production. There is a huge opportunity for cattle feed formulators to reposition themselves as an effective tool to enhance livestock productivity. The future of cattle feed sector is challenging and bright.