Unless sustained efforts are made to implement strategies and programmes to augment the availability of feeds and fodder resources and to improve their efficiency of utilisation, it may not be possible to sustain the required growth in milk production. Even with the available feed resources, there is ample a scope to improve productivity of milch animals by way of providing ration balancing advisory services to milk producers at their doorstep. This will also help reducing the cost of feeding per litre of milk. The looming impact of climate change is likely to exacerbate the shortage of residues. In the order of priority, best of the feed resources available with the milk producers are first allocated to lactating animals, followed by dry-pregnant animals, dry animals, heifers, growing calves and non-producing animals.