We have 33 supermarkets at the moment. The target is 1,500 in five years.” S.B. Jayaraj, who is gung-ho about his organisation’s plans for Kerala, is not just another retailer. He is the general secretary of the Kerala chapter of Sahakar Bharati — a pan-India body that aims at strengthening the cooperative movement in India, and an affiliate of the RSS, the ideological parent of the ruling BJP. Jayaraj has just got Ernakulam-based Bharath Agro Processing and Marketing Cooperative (BAMCO) registered as a multi-state cooperative society. The first supermarket under the new entity has been opened recently. With over two dozen Grameen Samrudhi stores mentored by Sahakar Bharati since 2017 also being brought under the BAMCO umbrella, the society is all set to have its presence felt in the state.