With growing income disparity and a planet which is quickly depleting its natural resources, industry thinking is shifting. It is learning that in pursuit of economic activity, the industry must not only make effective use of financial capital, but foster and nurture human capital and environmental capital. How to do it? Dairying provides an effective and efficient answer as it is one of the most common means of livelihood for the rural poor in India. Some of the poorest families can be reached through the dairy network.