PTI
Mumbai: Tobaccos-to-hotels major ITC is planning to expand its dairy beverages portfolio to the rest of the country by the next summer and is eyeing a 510 percent market share in the first year of operations.
ITC’s food division already offers fruits based beverages for the past four five years and also dairybased beverages which have been soft launched in the South last December.
The company entered the ready to drink milk based beverages market with the launch of Sunfeast Wonderz Milk last December. The milkshake market is around Rs 1,000 crore.
“We would be extending our dairy beverage business and will be launching across the country by the next summer. We expect to clock 510 percent of the Rs 1,000 crore market in the first year of operations,” Sanjay Singal, chief operating officer for dairy and beverages unit at ITC told PTI here.
Kolkata based company is also planning to export its dry fruits based dairy beverages badam milkshake to Dubai and Saudi Arabia.
The company had also rolled out packaged milk and curds under its Aashirvaad brand in Kolkata and Bihar.
Singal said the company would focus only in the Eastern markets for the packaged milk business in the foreseeable future, where there is less competition.
ITC Friday launched three fruit beverages under its B Natural brand in PET bottles. It currently sells nine flavours of fruit juices in tetra packs and has a market share of 910 percent in the Rs 2,000 crore fruit beverages segment.
Singal also said within a month, it will launch vegetable juices and is evaluating opportunities in the water segment.
To Stay Connected with us please login here:
Or use your email to sign-up
Access full information in a few steps
To access all the information buy our plans now.
Already have plan? Sign in
Are you sure you want to cancel the plan?
Yes, send me Dairy India (Edition Seven) at Rs.12,600/- per copy plus forwarding & handling of Rs.350 (Rs.12,950 per copy) along with invoice. Remittance is being sent by Bank Transfer* or Cheque in favour of “Dairy India Digital”.
Bank Account Name Dairy India Digital, Name of Bank HDFC Bank, Branch Chawri Bazar Branch, Delhi. Current A/c No. 50200041046545, IFSC Code HDFC0001070
Kindly inform us after the amount has been transferred so that we can send you our formal receipt. Thanks.
Yes, send me Technology of Indian Milk Products at Rs.2,400/- per copy plus forwarding & handling of Rs.250 (Rs.2,650 per copy) along with invoice. Remittance is being sent by Bank Transfer* or Cheque in favour of “Dairy India Digital”.
Thank you for reporting error(s) in our Database. Please mention the correct values below.
You are reporting error for contact with id