Thiruvananthapuram: From Friday onwards, Milma products will reach the doorsteps of consumers via mobile app. The state’s much preferred milk brand, owned by Kerala Co-operative Milk Marketing Federation, has started a new venture in association with a private company to deliver milk and milk products such as curd and butter through a food delivery app ‘AM Needs’.
The state-level inauguration of the ambitious project of ‘Online Milk’ will be done by K Raju, minister for dairy development, here on Friday, at 4 pm at the Symphony Hall of Mascot Hotel. According to Kallada Ramesh, district chairman of Milma, it is Milma’s first of its kind venture in south India.
“Milma is one of the widely-used dairy products in the state. Consumers can order the dairy products through the app ‘AM needs’ without paying any delivery charge. They could give orders for the respective product on the previous evening and it would be delivered between 5:00 am – 8:00 am. As per the consumer’s convenience, they can set the delivery timing. The payment of the product will be through online”, said Ramesh and added that the prices of the products would remain the same.
“The delivery boys will collect the products from the nearest Milma Supper Shoppe and other booths. Initially we had launched a trial run in the city limits, which received a massive public support. Thus, we had decided to extend the service to rural areas with the help of marketing hubs. The product will be delivered in a thermal bag at the door step of the consumers and the delivery boys will also give an alarm on their mobile phones. In the second phase, we will provide Milma ice-creams for the consumers,” Ramesh added.