State ties up with tech firm to provide extension services to dairy farmers

September 8, 2019

Shishir Arya | TNN


State government, and National Dairy Development Board (NDDB) signed a MoU with Moofarm, a technology company from Punjab, to provide app-based extension services to dairy farmers of the region.

Moofarm, which was selected after the company held a presentation before the state government, will be starting a pilot project in Nagpur, Amravati and Wardha districts.

The MoU which was signed in the presence of Union transport minister Nitin Gadkari is dubbed as start of the technology revolution in state’s dairy sector

Param Singh, the company’s founder, told TOI that individual details of 13,000 cattlehead based on facial recognition have been captured.

The farmers are spread in 400 villages of the three districts. The farmers will be updated through the app about information related to breed, diseases, vaccination, yield and critical events such as successful calving and heat symptoms. Dairy farmers will have access to e-learning videos which are linked to cattle specific alerts helping farmers at each step, said a press release by Moofarm.

“Farmers will also be facilitated for artificial insemination and will be updated whenever such events are due,” said Singh.

Implementation of the project has been planned to start in next 45 days. A team of 200 professional that will include veterinarians and technicians will be raised. Moofarm will be getting over Rs2,000 per cattle for the extension services provided to the farmers. The funds will come from the state government, said Singh.

“The amount will be paid over a period of 8 months till the pilot project lasts. Based on the success further assignment will be allotted,” he said.

Moofarm is also running a similar project in two districts of Punjab and an arrangement is also being worked out with the skill development department of Andhra Pradesh government. In the private sector it is working with Hindustan Unilever Limited (HUL). Originally from Australia it has recently expanded in India, he said.

State’s animal husbandry secretary Anoop Kumar said the government department mainly provides veterinary services, Moofarm’s app will be going beyond it.

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