Lotus Dairy today announces fortifying its milk with vitamin A and D without any change in prices. Deficiencies of Vitamin A and D, which result in poor physical and mental health, are common in all ages and socioeconomic groups. Fortification is the process of adding micronutrients like Vitamin A and Vitamin D to food products to reduce micronutrient malnutrition.
Vitamin A and D play an important role in physical and mental development where vitamin A helps in developing immunity and also helps heart, lungs, kidneys, and other organs work properly. Vitamin D, on the other hand, helps in absorption of calcium keeping teeth, bones, and muscles healthy. Fortifying milk is the easiest way to ensure optimum intake of such essential micronutrients as it is a part of everyday diet of all income groups in India. Keeping this in mind, Lotus Dairy has started fortifying its milk to add necessary micronutrients in it. Lotus Dairy focuses highly on improving public health in India and this step will allow the company to offer a healthier alternative to many other milk brands available in the market.
Reports suggest that nearly 85% of Indian population is deficient in Vitamin A whereas approximately 80% of the population is vitamin D deficient.
Mr. Anuj Modi, Director, Lotus Dairy, said, “Micronutrient malnutrition is a global public health problem as more than 200 crore people across the globe suffer from micronutrient deficiencies, with approximately half of them living in India. Poor dietary diversity, inequitable access to food, and changing urban diets are primarily responsible for such deficiencies. As a socially responsible business, we’re excited to share that Lotus will now fortify its milk to help in mitigating this problem. Lotus Dairy values the trust our consumers place in us by choosing our products to provide good nutrition to their families and we promise to continue working hard to retain that trust.”
According to Dr. PR Sodani, Health Economist and Public Health Expert, who is currently Pro-President and Dean Training of IIHMR University, “IIHMR has been implementing a project on Promoting and Strengthening Milk Fortification in three States – Rajasthan, Punjab and Haryana supported by Global Alliance for Improved Nutrition (GAIN). Under this project, we are closely working with Milk industry to support for producing fortified milk for better health outcomes. The main goal of the project is to reduce the prevalence of micronutrient deficiencies in the State of Rajasthan by fortifying milk. The project extended support to milk industry of the State with respect to process of fortification and ensuring quality assurance according to notified gazette of FSSAI standards. With our support, Lotus Diary has taken an initiative of fortifying milk. We appreciate Lotus Diary’s initiative of fortifying milk which intends to focus on enhancing health of the population.”
About Lotus Dairy Products Pvt Ltd:
Lotus is a crucial part of H.P Modi group that aims to add value to the society while churning futuristic financial opportunities to people in multiple divisions. Being one of the three major divisions under the group, Lotus is an ethically family-governed business involved in procuring milk and producing milk products with absolutely no added artifices.
Lotus’ milk processing capacity reaches beyond 1.7 million liters per day with annual sales turnover upwards 900 crores. Our illustrious history focuses on connecting nutritional aspirations with our reliable product line which has helped to stay upfront in the market since decades.
Today, we have an extended reach out to the nearby villages and helping with churning out job opportunities ensuring constant source of income that secures the financials. Lotus procures milk from more than 45,000 dairy farmers through approximately 1650 village-level procurement societies, which is an example of the massive and deep-rooted connection of the brand with its people.