Muralya Dairy Launches “Fortified Milk” (F+ Milk) – First in Kerala!

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Muralya Dairy Products Pvt Ltd (MDPL) is a flagship project of SFC Group of Companies, owned by Mr. K. Muraleedharan, renowned entrepreneur and international business personality, based at Abu Dhabi in UAE. The SFC Group was formed in the year 1989 and today it has business interests in diverse fields such as Hospitality & Leisure, Information Technology, Real Estate, Education and Healthcare with a footprint across UAE and India. Presently, employing over 2500 people from more than 15 nationalities in these varied business fields, the group has successful and trusted brands in all their business verticals.

The Dairy is part of an ambitious plan to make available milk and milk products that match international quality by creating Kerala’s first fully integrated and automated dairy and international dairy brand. Muralya has already commissioned its own Dairy Farms, which when fully operated, will become the largest of its kind in India. In the future, Muralya Dairy aims to pioneer new and innovative products with a diversified brand portfolio and established a footprint across South India.

Muralya Dairy is proud to be the first Dairy in Kerala to introduce Fortified Milk (F+ Milk) to consumers. With Fortified Milk, Muralya Dairy aims to make a positive impact in society with regard to health.

 

What is Fortified Milk?

Milk is fortified by adding essential nutrients such as Vitamin A and Vitamin D. Vitamin A helps in good vision and in preventing Night Blindness and Vitamin D helps in absorbing Calcium and for keeping your immune system intact.

Why Fortified Milk?

Milk is a good source of Vitamin A and D. However, the levels of both these Vitamins are not enough to meet the daily requirements of human body. The Food Safety and Standards Authority of India (FSSAI) permits and advocates the Fortification of staple foods and has notified standards which will be effective from July 2019. By providing the right nutrition to the children and our population we help in contributing to a healthier nation. Addition of these micronutrients serves to enhance further goodness of milk. It is ideal for growing children’s dietary needs.

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