Tetra Pak launches first holographic packaging with Warana Dairy

cover image

Tetra Pak, a world-leading packaging and processing solutions provider, has introduced its first ever locally manufactured holographic packaging material in India. The innovative packaging, called Tetra Pak Reflect, has been launched in partnership with Warana, a leading co-operative dairy, for their 1 litre Ghee (clarified butter) packs.

The artistic package is designed to help food and beverage brands add a new eye-catching dimension to their packs. For the first time, the holographic packaging material will be produced at Tetra Pak’s manufacturing site in Chakan, Maharashtra. The Warana Ghee in Tetra Pak cartons will first be available in Maharashtra, with major focus on Mumbai, Marathwada and Vidarbh. The 1 litre pack is priced at Rs 570 and available across traditional and modern retail outlets.

Ghee is a traditional food in India, linked with purity and richness and in recent years, this product has gained immense prominence. Adulteration of food items, especially edible oil and Ghee, is a big challenge in India, and increasing demand for Ghee is leading to malpractices like counterfeiting, leading to quality concerns.

Mohan Yedurkar, managing director, Warana Dairy, said, “Warana Ghee is made from the best quality milk, with very good aroma and flavour. The Tetra Pak carton package protects the goodness of the ghee and is also tamper evident, that helps minimise chances of adulteration and counterfeit. The Holographic effect makes it stand out on the shelf, making Tetra Pak Reflect the perfect fit for our Ghee range. What’s more, these packs are paper-based and environmentally sound, which is an important priority for us.”

Commenting on the launch Praneeth Tripurari, marketing director, Tetra Pak South Asia, said, “Ghee is an intrinsic part of the Indian kitchen, and we are pleased to partner with Warana Dairy in bringing safe, authentic, high quality ghee to the discerning Indian consumers, using our state of the art packaging and processing technology. We are especially proud that the Tetra Pak Reflect packaging material is now being made in India, at Chakan, making it a truly local for local offering.”

  • Access to full website Database is only for our premium members.