Legacy of Dairy India

Team Member

P.R. Gupta

Founder Editor & Publisher
Dairy India, New Delhi

Celebrating the Flight of a Boundless Spirit

“Some men see things as they are and ask why. Others dream things that never were and ask why not"
—George Bernard Shaw

What we have done for ourselves alone dies with us. What we have done for others and the world remains and is immortal. P.R. Gupta (1930-2006), popularly known as PRG, epitomized this truism. Dairy India is a living tribute to his vision, perseverance and courage. He embarked on a journey that very few would have dared to undertake.

When he launched Dairy India in 1983, it was with a mission and a purpose. There were hardly any authentic statistics on the dairy sector readily available in one place. For any serious student of dairying it was impossible to gather the scattered information. There was no data bank of organizations and agencies in the dairy sector. A comprehensive list of specialists in the field was not available.

PRG filled all these gaps with a lot of patience, dedication and above all commitment. He checked and cross checked every bit of information before putting them into the book. Throughout his life, he upheld the highest traditions of development journalism. Dairy India is a living tribute to his vision, perseverance and courage. He embarked on a journey that very few would have dared to undertake.

With his unbridled enthusiasm, PRG approached experts in the field and was able to convince them to contribute in-depth articles for Dairy India. Over the years these articles have become invaluable sources of information for anyone tracking the dairy sector. He helped in creating a new genre in extension literature. He demonstrated the value of information as an input for faster modernization and growth of integrated rural development. His painstaking efforts have resulted in making Dairy India one of the most prestigious reference books on dairying in the world today.

What set him apart from others was his thorough professionalism. His passion for knowledge and perfection made Dairy India not only a storehouse of information, but also a collector’s item.

Born in 1930, PRG was brought up and educated in Bombay, having graduated from St Xavier’s College in Science in 1952. After his first job with the ‘Indian Express’, he moved to Delhi in 1957 as the Publicity Officer of the Council of Scientific & Industrial Research (CSIR) (1957-60); later as Information Officer, Bureau of Petroleum Information (1960-61); Editor, Burmah-Shell News (1961-62); and, Publication Section of the United States Information Service (USIS) (1964-75). He then planned and designed a “yearbook” on the Indian poultry sector and subsequently on dairying in 1983.

A little known aspect of PRG’s life was his pursuit of spirituality. A radio buff, he would get up at 4 am and listen to bhajans. Certain days were marked for meetings to discuss spiritual issues with selected friends. When he liked a certain book on spirituality, he would buy several copies and distribute to friends. He enjoyed quotations which he collected and used to surprise and entertain friends.

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