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Opportunity for Corporate Social Responsibility

With growing income disparity and a planet which is quickly depleting its natural resources, industry thinking is shifting. It is learning that in pursuit of economic activity, the industry must not only make effective use of financial capital, but foster and nurture human capital and environmental capital. How to do it? Dairying provides an effective and efficient answer as it is one of the most common means of livelihood for the rural poor in India. Some of the poorest families can be reached through the dairy network.
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India’s milk output more than doubled from 79.66 mt in 2000 to 176.27 mt

We have similar “experts” who tell us how India’s milk production isn’t growing enough to keep pace with its rising demand.
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Sustainable Livelihoods through Enhanced Dairying Skills

Dairying as a sector is far more demanding than agriculture in terms of skills. Interventions towards skill development will enhance resource productivity, boost innovation and improve decision making ability, thereby enhancing family income and providing a sustainable source of livelihood. With a paradigm shift of dairying from being a subsidiary occupation to mainstream activity, the availability of skilled manpower has become critical.
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Indian Dairy on the Global Investment Map

Growing incomes in India have unleashed demand for value added products. The large untapped potential in marketing, distribution and higher margin products is attracting unprecedented interest from investors. The country needs a second wave of consolidation which moves from being “subsistence oriented” to being “industry oriented”. The success factors are fast changing from an efficient, lean, low margin, morning distribution and low innovation play to a packaged, innovation and investment led, specialised, branded and chilled distribution play.
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Managing Uncertainties

India needs a very clear vision on the future of dairying as it factors some risks and uncertainties which need to be assessed and dealt with suitably to help farmers reap the maximum potential of domestic demand for milk and milk products. NDDB, private sector, cooperative federations, processors, technology providers and research institutes have to play very important roles to provide all needed support to farmers.
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Exploring Markets for Liquid Milk in India

In urban areas, the demand for milk is mainly fulfilled through purchase. The proportion of consumers purchasing milk in rural India is 65% whereas one third of them depend on milk produced at home. The per capita consumption of milk is markedly higher in families who own dairy animals. Since fewer families own dairy animals in Southern and Eastern regions, they stand out in terms of potential for liquid milk market. Thus the rural areas of Andhra Pradesh, Bihar, Kerala, Karnataka, Maharashtra, Punjab, Tamil Nadu and West Bengal reveal big scope for liquid milk marketing.
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Diversity in Food Basket Grows with Rising Income

Factual evidence from the NSS survey shows that in the food basket, the inclination towards high valued and protein-rich items like milk & milk products, egg, fish & meat, fruits and processed food increases with the rise in total consumer expenditure. With the increase in income, change in lifestyle, urbanisation, improved affordability and accessibility, the consumption habits in Indian population have been undergoing radical changes. The agro processing sector needs to take note of this movement for supply adjustment.
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Strengthening India-New Zealand Cooperative Ties

Unlike India, which sells most of the milk produced domestically, the New Zealand dairy industry relies on international markets. As a result, innovation, research and development have long underpinned the New Zealand dairy industry, allowing it to adapt to changing domestic and international market conditions. The Indian dairy market is facing some unique opportunities and like New Zealand, it will be shaped by changing market conditions and a strong cooperative heritage, providing for an exciting future.
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Say Cheese

The cheese market is slated to grow at a CAGR of 20 per cent in the next four to five years. Presently, the bulk of cheese sale is confined to a handful of urban centres. Slowly but surely, it will penetrate into the rural markets. Growth prospects are likely to receive a significant boost with expansion of organised retail. The production of cheese provides an economic and profitable way for converting the surplus milk into a value-added product of long shelf-life. A financial statement for production of 1,000 kg/day of processed cheese is given.
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Small Scale Production of Indigenous Milk Products

Small scale manufacture of indigenous milk products can be done with the help of cost estimates and flow diagrams given below. A unit producing milk products like peda, kheer, shrikhand, paneer and dahi/chhach/lassi will call for an investment ranging between Rs. 20 and 35 lakhs and can be set up in peri-urban areas to meet the local market demand. Specific projects would have to be worked out on the basis of location, current pricing and type of equipment selected. The costs mentioned here are just to give an indication to the prospective entrepreneur.
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About 35 result(s) found

21 - 30 of 35

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